To commemorate World Soil Day on December 5, 2020, FMC India launched the campaign UGAM (meaning Rising Upwards in Hindi) to promote good soil health practices throughout the country, with the tagline ACCHI SAMAJH, ACCHI UPAJ (Good Understanding, Good Harvest).

Demand Generation is critical for success in our industry. That’s where the product KPIs and ultimate Value Delivery is showcased to farmers via a variety of engagement formats. A satisfied prospect thus converts into a customer.

Mishandling of pesticides has been a long-standing problem in Maharashtra. Year 2017 in particular was catastrophic as Yavatmal and adjoining districts witnessed death of 30 farmers & farm workers due to mishandling of crop protection products.

Fruits & Vegetables (F&V) cultivation is and will continue to be the growth engine for Indian agriculture for a foreseeable future. Vegetable production has been growing at a CAGR of 4.6% since the last decade in comparison to the agricultural growth of 2.6% during this time.