Demand Generation is critical for success in our industry. That’s where the product KPIs and ultimate Value Delivery is showcased to farmers via a variety of engagement formats. A satisfied prospect thus converts into a customer.

Mishandling of pesticides has been a long-standing problem in Maharashtra. Year 2017 in particular was catastrophic as Yavatmal and adjoining districts witnessed death of 30 farmers & farm workers due to mishandling of crop protection products.

Fruits & Vegetables (F&V) cultivation is and will continue to be the growth engine for Indian agriculture for a foreseeable future. Vegetable production has been growing at a CAGR of 4.6% since the last decade in comparison to the agricultural growth of 2.6% during this time.