TERMS & CONDITIONS

1. Who Can Enter

The Farmer Grows a Beer Challenge is open to growers of wheat or barley in WA, SA, VIC and NSW who agree to these Terms & Conditions.

Employees, directors and contractors of FMC Australasia Pty Ltd, and their immediate family members (including spouses, de‑facto partners, parents and children) are not eligible to enter the Challenge.

2. How to Qualify

To be eligible, growers must purchase a volume of Overwatch^® Herbicide and/or Overwatch^® eXL Granules sufficient to treat a minimum of 80 hectares between 1 November 2025 and 30 April 2026.

3. Proof of Purchase

A copy of a tax invoice showing the qualifying volume of Overwatch^® purchased must be provided at the time of entry. The invoice must clearly show the product, quantity, date of purchase, and purchaser details.

4. How to Enter

To submit a valid entry, growers must:

• Fully complete the online entry form
• Provide full contact details, including Facebook and/or X (Twitter) account name
• Nominate one paddock of a minimum size of 80 ha (paddock name/ID and GPS coordinates required)
• Nominate the crop type (wheat or barley)
• Nominate an agronomist who agrees to participate and supply their contact details
• Confirm the ability to accurately measure yield and supply a yield map following harvest

Only one (1) entry per farming business is permitted.

5. Growing Season Updates

Entrants must post a minimum of three (3) updates during the growing season that acknowledges Overwatch® on Facebook and/or X using the official campaign hashtag:

• 3–4 weeks post‑sowing
• Mid‑tillering / pre‑row closure
• Early grain fill / pre‑harvest

Each post must include a photo or short video with positive written or recorded commentary. FMC reserves the right to review the content for appropriateness and relevance to the competition. Only suitable / relevant content will be considered towards the prizes.

 

6. Yield Measurement & Validation

After harvest, growers must provide:

• A yield map of the nominated paddock; and
• Validation of results from their nominated agronomist

Entries that cannot be verified or validated will be ineligible.

7. Rain‑Fed Crops Only

Only rain‑fed crops are eligible. Any irrigated paddocks entered into the Challenge will be excluded.

8. Competition Structure

• Regional Winners will be selected from across Western Australia, South Australia, Victoria, and New South Wales.
• Regions will be defined using postcode groupings identified by Kynetec and determined by FMC.
• Regional Winner will be selected from a group of five ‘active growers’ in every region of each state.
• If a region has less than five active grower registrants, it shall be disqualified from the Challenge.
• An ‘active’ grower is defined as someone who has completed all the details in the online registration form and performed the required social media activity.

9. How Winners Are Judged

Regional winners will be determined based on:

• Kilograms of grain produced per millimetre of in‑season rainfall, calculated for the period 1 April to 31 October, using data from the nearest Bureau of Meteorology weather station; and
• Level of social media activity and engagement throughout the season

A weighting will be applied between yield performance and social participation, as determined by FMC.

10. National Winners

From the Regional Winners:

• One (1) National Winner; and
• One (1) National Runner‑Up
• Up to fourteen (14) Regional Winners

will be selected using the same judging criteria.

11. Prizes

Regional Winners

Each Regional Winner and their nominated agronomist will receive a branded merchandise pack (e.g. stubby holders, esky, camp chairs) valued at approximately $500 each.

National Runner‑Up

The National Runner‑Up and their nominated agronomist will each receive a branded merchandise pack valued at approximately $500, plus a $1,000 travel voucher.

National Winner

The National Winner will have a proportion of their chosen grain converted into their chosen brew by a contracted brewery in Sydney and will receive a 2–3 nights Sydney experience, including return flights, accommodation, a brewery tour, a tour of FMC’s manufacturing site and selected activities (partner included). The nominated agronomist and their partner will also be included.

To enable brewing, the National Winner must:

• Supply one (1) tonne of cleaned grain grown at their own cost; and
• Ensure the quality of the grain supplied meets the requirements of the maltster
• Ensure the grain is available for collection from the rural merchant store where the Overwatch^® Herbicide and/or Overwatch^® eXL Granules purchase was made.

FMC will arrange collection and transport once the grain is made available. Failure to supply the required grain  within a reasonable timeframe may result in forfeiture of the National Winner prize.

12. Interviews & Promotion

By entering, growers agree to participate in interviews and promotional activities, if requested. FMC may use interviews, images, videos, and social media content created during the Challenge for promotional and marketing purposes across relevant channels.

13. Timing of Prizes

Prizes will be awarded in early 2027, depending on harvest completion, verification of results, and availability of data.

14. Administration

The Farmer Grows a Beer Challenge will be administered by AGRI-MC on behalf of FMC Australasia Pty Ltd

15. Verification & General

FMC reserves the right to verify all entries, purchase records, yield data, rainfall calculations, and social content. Incomplete, misleading, or non‑compliant entries may be disqualified at FMC’s discretion. FMC’s decisions are final, and no correspondence will be entered into. FMC reserves the right to amend, suspend, or cancel the Challenge if required due to circumstances beyond its control.

FMC shall not be liable for any injury, loss, environmental impact, or crop damage arising from participation in the scheme or acceptance/use of any prize. Participants remain responsible for complying with all label instructions, stewardship guidelines, and safe‑use practices for products being applied on crop.

All participants must follow official label directions and national regulatory requirements for any crop‑protection activity.

Any personal data collected will be processed in accordance with applicable data protection and privacy laws of Australia. Participants authorize FMC to use such data for promotion of FMC Products.